It has been such a surprise to us at GAINZ how little data is being utilized by multifamily and commercial office operators in making decisions about their fitness centers. It has, on occasion, baffled us to see that critical decisions about this amenity are still being made off of gut instincts and precedent. Not just any amenity, mind you, but an important amenity that has tangible impact on the tenant experience. A data driven approach is badly needed here to make sure we are delivering the right stuff!

Amazon is one of the leading examples of a success case over the last decade or two. The Amazon story has a lot one can try to emulate or be inspired by when carving out how best they can maximize THEIR value to their clients or customers. However, there is one thing that deserves our special attention - Amazon’s secret sauce.

We launched our first multifamily engagement in 2021. It was at a Class A property in Houston, TX that had opened its doors to residents just a few months prior. We were not only excited to have underlying residents use our app, but also to see how those residents would use the fitness center at this property. Through our data analytics offering, we were able to capture first hand equipment usage and overall gym demand at the property’s fitness center.

In our discussions with commercial office operators, we continue to see an increased sense of optimism for the market. As the broader COVID-19 worries wane and vaccination rates continue climbing, the commercial office space is expecting a comeback sometime soon. When will that be?

Starting either a fitness journey or company comes with its obvious set of challenges. Doing both together only heightens these inherent challenges even more. In this article, I explore some parallel themes I encountered with both!